CPAT CA Access News - July 2008 Issue


	July 2008 In this Issue: Feature \| Partner Spotlight \| Calendar \| Welcome New Partners \| In the News \| Interesting Information
	Using Technology to Effectively Communicate Your Message By Shabbir Imber Safdar, Virilion Inc. Modern non-profit organizations are moving beyond the tried and true techniques of snail-mail newsletters, in-person seminars and office visits. The widespread use of technology means there are now more avenues available for non-profits to reach their constituents. Most of the population has either e-mail/Internet access or cell phones capable of receiving text messages. Using the very low-cost tools identified below, non-profits can communicate with their audiences on a regular basis, providing health tips, event updates and fundraising opportunities. Read more...

	Valley Industry & Commerce Association Mission The mission of the Valley Industry & Commerce Association (VICA) is to enhance the economic vitality of the greater San Fernando Valley region by advocating for a better business climate and quality of life. About VICA is widely considered one of the most influential business advocacy organizations in Southern California. With its knowledge of the legislative process and economic issues, VICA's access to public officials ensures that the San Fernando Valley's business perspective will be heard in the interest of improving our business climate and quality of life. With input and guidance from its members, VICA maintains a regular presence at all levels of government to effectively represent Valley businesses. Web site www.vica.com

	Maximizing Technology for Non-Profits Interactive Webinar Tuesday, July 15, 2008 Modern non-profit organizations are moving beyond the tried and true techniques of snail-mail newsletters, in-person seminars and office visits. The widespread use of technology means there are now more avenues available for non-profits to reach their constituents. This webinar will discuss how non-profit organizations can use text messaging, e-mail and Web sites to reach almost every member of the community. Many of these methods are inexpensive for both the organization and the receiver. Consider how you can use new technologies to: communicate your message improve fundraising increase membership assist with outreach and advocacy Guest Speaker: Shabbir Imber Safdar Founder of Virilion, a ten year old digital public affairs firm that helps non-profits and Fortune 100’s educate, recruit, and activate their supporters using digital media. Tuesday, July 15, 2008 11:00 - 11:45 a.m RSVP Online Once you RSVP, you will receive information on how to log-in to the webinar. If you are unable to join us from your home or office computer, contact a CPAT team member for information on viewing alternatives. In Southern California, contact Brandon at 323-466-3445 or brandon@cerrell.com In Northern California, contact Charlotte at 916-658-0144 or charlotte@perrycom.com CPAT hopes you can participate in our first ever complimentary interactive webinar. Asian American Cancer Disparities Friday, August 1, 2008 Co-hosted by Asian Americans for Community Involvement 2400 Moorepark Dr., Suite 300 San Jose, CA 95128 RSVP to Charlotte at 916-658-0144 or charlotte@perrycom.com Check the CPAT Calendar of Events for more information on upcoming partner conferences, seminars, fundraisers, and other activities in your area. If you would like your event listed, please contact Charlotte at charlotte@perrycom.com

	Arroyo Vista Health Center CB Communications Fresh Start Surgical Gifts Hispanic Outreach Taskforce InTime Ministries J Majors & Associates Korean Churches for Community Development Latino Health Access Mission Solano MOMS Pharmacy National Coalition of 100 Black Women - Los Angeles Chapter Northern California Cancer Center Rebuilding Together Sacramento Team HBV Berkeley and 13 individual partners

	Blogging from the Top May 15, 2008 Some nonprofits are turning to blogs to help craft their messages and encourage more active participation with their organizations. Causes on Facebook Raises $2.5 million May 29, 2008 Social networking site, Facebook, launched a new application aiming to harness users and their network of friends for social good. Get an E-mail Address, Generate Income April 15, 2008 Benchmarking study shows what’s working and what’s not working in online fundraising. Embracing Nonprofit 2.0 in Your Organization February 18, 2008 With Web 2.0, as with all emerging technologies, there is a fine balance with what to use, what to lose and where to start. What is clear though, is that nonprofits need to embrace these technologies to take themselves to the next level. Using Technology to Boost Visibility February 1, 2008 With everybody and their uncle creating videos and posting them onto the wildly popular social media site YouTube, it stands to reason that the majority of the videos simply get lost in the clutter.

	Companies and organizations have found communicating with their communities and constituents relatively easy and inexpensive thanks to the availability of new technology. The Internet is the fastest growing tool of communication ever. It took radio broadcasters 38 years to reach an audience of 50 million, television 13 years, and the Internet just 4 years. There are about 1.2 billion e-mail users worldwide according to a Radicati Group study from October 2007. That means about one in every six people on earth use e-mail. 59 percent of CEOs say they find blogs useful for internal communications. 88 percent of companies who have a blog saw a boost in their search engine rankings within 3 months of the blog’s launch. By December 2007, the total number of mobile phone subscriptions in the United States had reached 255.4 million, or nearly 75 percent of the population. Information available at: The United Nations Radicati Group CNET News Reuters CTIA, The Wireless Association

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