CA Access News

June 2011

    


In this Issue: Features | Partner Spotlight | Calendar | Welcome New Partners | In the News | Interesting Information | Contact Us

 

Campaign Seeks To Enhance Medication Adherence

Modern Medicine, May 3, 2011

The three-year [Script Your Future] campaign will focus on patients affected by diabetes, respiratory disease, and cardiovascular disease. It will also develop tools for use by healthcare professionals and patients to improve medication adherence.

At the kickoff meeting, Elaine Linn, NCL Field Organizer for Sacramento, noted that there is no single nonadherent personality type and that many barriers to adherence exist. Linn said the campaign will emphasize the choice patients have in how they approach chronic disease. Patients can better understand and manage their disease, she added, by working with their healthcare professionals, which begins with taking their medications.

Script Your Future is initially targeting six markets: Baltimore, Birmingham, Cincinnati, Providence, Raleigh, and Sacramento. The campaign in Sacramento features advertising in doctors' offices, public service announcements about prescription packaging at pharmacies, displays at points of sale, and messages generated through local media outlets.

Read more

Partner Spotlight

Latino Diabetes Association

Latino Diabetes Association

Mission:The mission of the LDA is to deliver culturally relevant diabetes prevention information and self-management education in the Latino community.

About: The work of LDA is guided by the fundamental philosophy that both patient self-empowerment through health education and changes at the systemic levels are essential to address the diabetes epidemic. Participants in the LDA's community diabetes education classes are simultaneously trained to prevent and self-manage Type 2 diabetes, identify barriers to heath where they live and work, and advocate for policies that will improve their health outcomes.

Web:
http://www.lda.org

Calendar

June 20
CPAT Seminars - Script Your Future: The Importance of Medication Adherence
12:00 p.m. - 2:00 p.m.
CSAC Conference Center
1020 11th Street, 2nd Floor
Sacramento, CA 95814
Parking validation will be provided for the 10th and L Street City of Sacramento garage.

Guest Speaker: Dr. Michael Negrete
CEO of the Pharmacy Foundation of California

Elaine Linn, Sacramento Coordinator, National Consumers League

CPAT is proud to co-host this event with Pharmacy Foundation of California.

RSVP Required

RSVP

Please RSVP to Maria Eligon at (916) 658-0144 or maria@perrycom.com.

June 21
CPAT Seminars - Script Your Future: The Importance of Medication Adherence
12:00 p.m. - 2:00 p.m.
Greater Riverside Chambers of Commerce
The Bourns Boardroom
3985 University Avenue
Riverside, CA 92501
Complimentary parking available on-site.

Guest Speaker: Dr. Michael Negrete
CEO of the Pharmacy Foundation of California

CPAT is proud to co-host this event with Health Heritage Movement, Pharmacy Foundation of California, Showtime Inc. - Community Health Action Network and Su Clinica Medica de San Bernardino.

RSVP Required

RSVP

Please RSVP to Arlen Valdivia at (323) 466-3445 or arlen@cerrell.com.

Check out our CPAT partner events occurring this month!


Would you like to see your organization's event listed? Contact Jason Dumont at jason@perrycom.com to help advertise your upcoming event.

Welcome New Partners

Join Now

Do you know a group who would be interested in joining CPAT? Please send your referrals to:

Northern California - Contact Jason Dumont at jason@perrycom.com

Southern California - Contact Brandon Stephenson at brandon@cerrell.com

In the News

Richard Zaldivar: The Man Behind the Wall
LA Weekly, May 19 2011

Richard Zaldivar's enduring legacy has been the creation of the AIDS Monument in Los Angeles' Lincoln Park, which was dedicated in 2004 after a years-long battle with anti-gay forces. The first publicly funded AIDS monument in the nation, it now has some 560 names etched into it -- the names of people who have died from AIDS complications.

It's updated every year on Dec. 1, which is World AIDS Day. "The intention [of the monument] was to walk down a journey," says Zaldivar, a longtime Dodgers fan who was born and raised in Los Angeles, "and it gives us the opportunity to look at our demons and our secrets. ... It's a symbol of acceptance for a so-called shameful disease." Read more

Prescription meds misuse rampant, deadly: report
New numbers indicate three-quarters of Americans don't take them as directed, leading to some 125,000 deaths each year

CBS News, May 14, 2011

A new report suggests three-quarters of Americans don't take their prescription medications as their healthcare professionals tell them to, with deadly consequences in many cases.

The briefing paper, called "Medication Adherence: Making the Case for Increased Awareness," was co-authored by Hayden B. Bosworth, Ph.D. at Duke University Medical Center and the National Consumers League.

The report blames the misuse for more than a-third of medicine-related hospitalizations and roughly 125,000 deaths in the U.S. every year, and says such misuse costs the health care system as much as $300 billion annually. Read more

How employers can address men's health issues in the workplace
Smart Business, June 1, 2011

Executives and employees are often so involved in their jobs and so busy with their lives that they overlook one very important factor -- their health. This can be especially true with men, who often feel more pressure to "tough it out" and may dismiss their symptoms as just the result of the stress of the job.

"Employers can take steps to help ensure their male employees acknowledge symptoms and get the care that they need," says Julie Sich, health promotions coordinator for SummaCare, Inc.

"Employers can't ignore the health of their male employees. Nearly two-thirds of working-age men are overweight, which increases the risk of high blood pressure, heart disease, diabetes and cancer. But through workplace health checks and strategies to educate male employees about the special risks they face, employers can help them to lead happier, longer and more productive lives." Read more

Interesting Information

National Medication Adherence Campaign Overview

Poor Medication Adherence is a National Problem

Adhering to medication means taking medication as directed by a health care professional -- whether taken in pill or liquid form, inhaled, injected, or applied topically. Nearly three out of four Americans report that they do not always take their medications as directed, leading to serious health consequences and avoidable costs. And as more and more Americans are affected by at least one chronic condition, the costs for patients and the health care system continue to grow.

Read more

CPAT

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Sacramento, CA 95814
www.caaccess.org

Supported by America's Pharmaceutical Research Companies

 

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