Associated Builders and Contractors NorCal
Challenge/Goal
Build presence and raise awareness in Fresno to help battle the passing of a Project Labor Agreement (PLA) for the construction of a new high school.
Efforts
Developed a website (KnowPLAs.com) and social media campaign to create awareness in Fresno regarding the proposed Project Labor Agreement (PLA).
Outcome
Used our Instant Advocacy tools to allow the Fresno Community to reach Fresno Unified School District Board of Trustees through social media, email and text messaging to oppose the PLA.