Western States Petroleum Association (WPSA)

October 2014

Western States Petroleum Association (WPSA)



Defeat or amend Senate Bill 350, legislation that, in part, would impose a 50% fuel reduction mandate on all California businesses and consumers.


Recruited and mobilized upwards of 350 stakeholders – local elected officials, small business owners, agricultural leaders, working families, soccer parents, school and community organization officials – as “voices” to communicate opposition and first-hand concerns with such an onerous fuel reduction mandate and cost increase. Efforts included turnout of large groups for State Capitol hearings, a statewide media blitz in key markets with press conferences, legislative district office visits, letter/email/phone call outreach efforts, social media campaign.


Governor, author of legislation, and legislators noted significant outcries from various communities, and thereby amended the bill to remove the fuel reduction mandate component.